Specialist, Marketing

Marketing Specialist

Organization Summary

Lindsay Corporation (NYSE: LNN) is a leading global manufacturer and distributor of irrigation and infrastructure equipment and technology. Established in 1955, the company has been at the forefront of research and development of innovative solutions to meet the food, fuel, fiber and transportation needs of the world’s rapidly growing population. Lindsay’s irrigation segment includes solutions for agricultural irrigation systems, remote irrigation management and scheduling technology as well as irrigation consulting, design and industrial IoT solutions. Also a global leader in the transportation industry, Lindsay’s infrastructure segment manufactures equipment to improve road safety and keep traffic moving on the world’s roads, bridges and tunnels. As a global company, Lindsay is committed to growing a healthy culture worldwide in which inclusion is supported and employees are empowered. Lindsay’s values (leadership, integrity, collaboration, accountability and respect for others) help drive us to accomplish our mission by working together – because we know we can go farther and faster as a team than we can as individuals.  

Position Description

The Marketing Specialist plays a crucial role in developing and executing marketing strategies and partnering with internal and external partners to accomplish common goals. Here are some key responsibilities and qualifications associated with this role:

• Relationship management
• Project management
• Communication

Position Details

This is a full-time, hybrid, salaried position, based at Lindsay’s corporate headquarters in Omaha, Nebraska. Some travel is required, including potential for overseas travel (total travel time less than 10%). The ideal candidate will possess excellent relationship management across teams, business units, departments and countries, and communications skills, including the ability to expertly manage multiple projects, deliverables and timelines. The ideal candidate will possess a mastery of project management, coupled with an unwavering commitment to communication excellence and a fervent sense of accountability and determination.

Duties & Responsibilities

The Marketing Specialist will play a key role in the ownership and execution of various marketing initiatives. Key duties and responsibilities include:

• Supporting the development, implementation, and maintenance of the customer experience portal.
• Collaborating with the global dealer network to create marketing campaigns and collateral, digital content, advertising and other marketing assets.
• Overseeing the coordination of marketing collateral, digital content and other marketing assets.
• Managing the OneLindsay e-Store.
• Supporting tradeshows and events.
• Providing essential support for brand management activities.

Qualifications

• Bachelor’s degree or equivalent experience in marketing, public relations, communications or related field
• Two to three years of experience in marketing and/or communications 
• Excellent project management skills
• Proven aptitude in writing, editing, and proofreading, with a strong grasp of AP style guidelines
• Proficiency in standard office software such as Microsoft Word, Excel, and PowerPoint 
• Salesforce experience, including Marketing Cloud Engagement experience a plus
• Prior experience in agriculture or manufacturing is desirable, though not mandatory 
• Previous agency involvement is highly advantageous and strongly preferred

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