Manager, Marketing, EMEA

Marketing Manager EMEA & APAC
 

Organizational Summary:  Lindsay Corporation is a global company headquartered in Omaha, Nebraska, focused on providing irrigation and infrastructure solutions to meet the needs of a growing population. As one of the world’s leading providers of irrigation and water management, its Zimmatic systems are operating in more than 90 countries. Lindsay Corporation’s infrastructure division offers a wide range of products that aid in roadway maintenance and transportation safety. Since 1955, Lindsay Corporation has been at the forefront of research and development of products and services designed to meet the needs of a constantly evolving world.

Role: Lindsay is hiring a Marketing Manager for the EMEA & APAC region.  The incumbent for this role is responsible for creating, planning, directing and coordinating marketing policies and programs, determining the demand for products and services and identifying future Lindsay customers.  This person will be influential in developing pricing strategies, overseeing product development and monitoring market trends, with the goal of maximizing the company’s profits and share of the market, while ensuring the company's customers remain satisfied.

This position is based in our Netherlands office and offers a pleasant in-office setting.  20-25% travel is required for this position within the entire EMEA/APAC region.

Responsibilities are, but not limited to: 

• Developing and implementing short and long-term marketing strategies and advertising campaigns in order to create and increase brand awareness.
• Responsible and accountable for designated and assignment-based marketing management and support functions aligned to the company’s marketing strategy including managing the online marketing campaigns, promotions and advertising with the marketing agency.
• Assisting the Director of Sales in the target delimitation for products.
• Overseeing marketing material and work alongside global marketing team.
• Preparing detailed monthly, quarterly and annual market reports in order to present current and forecasted data.
• Building strategic relationships and partner with key industry players, suppliers and vendors.
• Responsible for operational compliance and a bit of human resource/people management. 

Requirements: 

• Experience:  5-7 years of marketing and sales experience within the agricultural industry, as well as experience managing and mentoring others.

• Education:  Bachelor's degree in marketing, business administration, communications, or a related field.  An MBA or a master's degree in marketing or a related field can be advantageous.

• Strategic Vision: Ability to see the big picture and develop long-term marketing strategies that align with the company's goals.
• Decision-Making: Strong decision-making skills to choose the best marketing tactics and allocate resources effectively.
• Leadership: Capability to lead, inspire, and manage a marketing team, fostering a collaborative and productive environment.
• Innovation: Willingness to embrace new ideas and technologies to stay ahead in the competitive market.
• Customer Orientation: Deep understanding of customer needs and behaviors to create targeted and effective marketing campaigns.
• Results-Driven: Focus on achieving measurable outcomes and continuously improving marketing performance.
• Adaptability: Flexibility to adjust strategies and tactics in response to changing market conditions and business needs.
• Collaboration: Ability to work effectively with other departments, such as sales, product development, and customer service, to ensure cohesive marketing efforts.
• Analytical Thinking: Proficiency in analyzing data and metrics to evaluate the success of marketing initiatives and make informed decisions.

• Communication: Excellent communication skills to convey ideas clearly and persuasively to various stakeholders.
• Creativity: Ability to think creatively and develop innovative marketing campaigns that capture the target audience's attention.
• Analytical Skills: Proficiency in analyzing market trends, campaign performance, and consumer behavior to make data-driven decisions.
• Communication Skills: Excellent verbal and written communication skills for creating compelling marketing content and collaborating with team members and stakeholders.
• Project Management: Strong organizational skills to manage multiple projects simultaneously and ensure timely completion.
• Digital Marketing: Expertise in digital marketing channels, including SEO, PPC, social media, email marketing, and content marketing.
• Budget Management: Experience in managing marketing budgets and ensuring cost-effective use of resources.
• Customer Focus: Understanding of customer needs and preferences to tailor marketing efforts effectively.
• Technical Proficiency: Familiarity with marketing tools and software, such as CRM systems, marketing automation platforms, and analytics tools.
• Networking: Strong networking skills to build and maintain relationships with industry professionals, media outlets, and influencers.

#LICC1